This course focuses on the various types of graphic designers in entertainment marketing, software proficiency desired for each role, and other elements that support your role as a graphic designer in entry-level positions for entertainment marketing.
Guest Speaker(s)
VP of Design Services at AMC Networks
Lary Tuckett
Lary is a creative communicator, marketer, and project leader with more than 20 years’ experience in corporate communications, marketing, and strategic business development. As AMC’s Vice President of Design Services, Lary plays an integral role in ensuring and maintaining a consistent look for the brand in everything from upfront and consumer-marketing materials to advertising campaigns, events and websites/social media. He joined AMC in 2008. Previously, Lary worked for Turner Entertainment Networks, Luminant Worldwide, and founded Tuckett/Parshall Interactive, a New York-based new media agency. Lary studied architecture at Cornell University. Additionally, he is a member of the PROMAX Diversity Counsel, the AMCN CEO Diversity Council, and serves as an advisor to Reel Works.
Creative Director of Design for AMC Networks Content Room
Marlyn Veenstra
Marlyn was introduced to graphic design through the world of book publishing. She learned to design on the job and continued to refine her understanding of composition, typography, and print production in the cover art departments of Random House, Simon and Schuster and Hachette Books. She earned her MFA in Design from the School of Visual Arts and has since broadened her range of work across a variety of mediums and applications—including branding/identity, environment, mobile/digital. She has also taught Typography and Publication Design at Pratt Institute. Currently, she is the Creative Director of Design for AMC Networks Content Room, our in-house branded content studio.
VP Product Design at AMC Networks
Hena Siddiqi
Hena is the Head of Design for digital products at AMC Networks. She has an education in the digital arts and has been helping companies build digital experiences for over 12 years. At AMCN Hena works under DXP, the Digital Experience and Platforms team. DXP helps manage, design and build AMCN’s suite of streaming apps that makes our content accessible to everyone.
Guest Speaker(s)
Senior Design Director at AMC Networks
Ed Benitez
Following a senior portfolio review at the School of Visual Arts, Ed was brought into AMCN as a designer/animator for then Sundance Channel. He worked creating channel graphics, integrated marketing content, and even the opening title sequence for original series Rectify. After seeing through the rebranding to SundanceTV, Sundance Film Festivals, and several series campaigns, Ed moved onto AMC as Sr. Design Director with responsibility over AMC and Shudder brand creative, countless series and film campaigns, and all things The Walking Dead.
Social Producer at AMC Networks
Sara Kiter
Sara is a social producer and graphic designer at AMC Networks. She has been a professional designer for over six years with a specialty in digital design for entertainment. She works on a small, in-house team that designs and produces social media content across four networks, plus streaming services. You’ve seen her work on the social handles for The Walking Dead, Better Call Saul, and Killing Eve. Previously, she was a designer for Discovery and worked on properties like Shark Week and Deadliest Catch. She received a BS in Communications and Creative Advertising from Marist College.