Course curriculum

  • 1

    Welcome to the course!

    • Welcome to the Industry Upskill Courses!

    • Overview

    • Introduction

    • Quick Tips on Navigating This Course
  • 2

    Module 1: Vocabulary

    • Module 1

    • Defining Terms

    • Defining terms (Cont.)

    • Media and Marketing with QuickFrame

    • Examples of Marketing, Advertising and Media
  • 3

    Module 2: What Is QuickFrame?

    • Module 2

    • Overview of QuickFrame

    • QuickFrame in Video Marketing cont'd...

    • QuickFrame vs the Traditional Agency Model

    • What did you learn about QuickFrame?
  • 4

    Module 3: The Media Landscape

    • Module 3

    • Different Types of Media

    • Breaking it Down: Types of Media

    • Video Content on Linear TV

    • Video Content on Social Media

    • Owned and Operated Video Content

    • Examples of Content Creation

    • Brand Content Knowledge Check
  • 5

    Module 4: The Creator Network

    • Module 4

    • Overview: The Creator Network

    • Discussion: Types of Creators

    • Sourcing Creators

    • Writing Assignment: Sourcing Creators
  • 6

    Module 5: Breaking Into Video Marketing

    • Module 5

    • Breaking into Video Marketing Overview

    • Soft Skills

    • Job Descriptions: Entry Level

    • Job Descriptions: Mid Level

    • Aligning Your Skills

    • Diversity and Inclusion

    • Discussion: Pitch Your Idea
  • 7

    Conclusion

    • Final Words for QuickFrame

    • Course Conclusion

    • Career Paths - Bonus Videos!

    • Career Paths - Bonus Videos!

    • Career Paths - Bonus Videos!
  • 8

    You've Made It!

    • Online Course Feedback

    • In Completing this Course You've Earned A Digital Badge

Learn the various forms of marketing, how video is incorporated in each and how performance data influences creative choices.